• Developing marketing strategies for advertising new products
• Organizing promotional events and coordinating day-of deliveries and staffing
• Leading and training teams of Marketing Associates
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Identifying potential new markets and creating a plan to enter those markets
• Partnering with product development and buying teams to estimate product demand
• Brainstorming fresh advertising ideas with senior management