With a career of 27 years in various aspects of marketing and a keen business acumen, I am confident that I will be a viable and productive addition to any organisation. My decision to consult and embark on a career as a director of companies has equipped me with entrepreneurial skills together with the ability to manage marketing strategies from conceptualisation to Implementation to monitoring and control. I am able to identify problem areas and minimise deviations from standards so that the stated objectives of the organisation are achieved in a desired manner. A key focus area is setting standards, measuring performance and take the necessary corrective action. My passion is to develop and execute digital marketing campaigns by increasing the effectiveness of social media, advertising and search engine marketing whilst identifying new growth opportunities, manage product launches and marketing activities and conduct market research to anticipate trends and understand consumer purchasing behaviour.