My extensive experience at leading market research agencies has been invaluable in setting my foundations as an all-rounded researcher. I was also able to grow and build my leadership skills by managing a small team. I transitioned into the other side of research, working at a beverage company. My current role as a Business Intelligence Specialist within Marketing has given me great exposure to marketing and the impact of data. It has also allowed me to work with and travel to diverse markets across the world to ensure data driven decisions.