From an early age I developed a passion toward brands and specifically the process that goes into creating a brand. The fascination of what makes one brand stand out from another - understanding the psychology associated with brand optics and the purchase making decisions of consumers. Here’s what I can help you with under the scope of brand building: 1) Setting up or refining your corporate identity (logo, vision, brand essence, brand guidelines, formal documents etc) 2) Building your brand guideline document. This is a handbook to tell anyone joining “Hey, this is how we look & communicate as our brand.” 3) Creating a marketing plan based on your goals, objectives and budget. 4) Creating, refining and/or managing your social media accounts (creating, scheduling and engaging). 5) Creating and managing paid marketing campaigns in alignment with your business objectives (awareness, lead generation or online sales). 6) Design (print or digital). 7) Conceptualising consumer experiences.