I have a strong passion for design with a solid understanding of user experience principles such as ideation, wireframing, designing and prototyping. This means that I am able to create beautiful work that adheres to business requirements while still addressing and solving crucial user needs through design thinking. My keen eye for beautiful, usable design means that I will always deliver work that is visually appealing while following user-centered design principles. I use data driven design and analytics to ensure that each and every decision I make results in value driven results for both the end user and the business. I collaborate with team members and other colleagues/stakeholders to solve problems and deliver world class design solutions.