I provide Marketing, Branding, Brand Positioning, Strategic Planning, and Communication / Advertising services to businesses and brands. I am an entrepreneurial strategic marketing and communications professional with 26-years’ experience within commercial and marketing management, strategic planning, data analysis and research. I have worked both within multinational corporations and global advertising agencies and able to marry business objectives to the marketing and creative process. This has given me the ability to be commercially savvy, data and tech literate, and creatively inspiring. I am able to apply classical marketing principles to the digital world, and across a wide range of brands, industries, and categories. I've shaped and managed some of South African’s iconic brands, and have worked on brands within Europe, Africa and the Middle East. I build and position brands with purpose. My portfolio of achievements includes positioning and launching brands within mining, fintech, financial services, FMCG, liquor, retail, automotive, B2B, consulting services, ITSM, ISP, edtech hospitality, and tourism. I've taken brands from conception to launch, developed brand architectures, consumer and shopper insights. I am an outsourced Head of Marketing / CMO and Strategic Planning Director. I offer the combined function of a marketer and an advertising strategic planner. I've delivered brand awareness, brand affinity, brand growth, increased revenue, and positive annual growth.