I'm analytical and creative at the same time. I enjoy analysing data and interpreting what that data means to my clients. I also have a creative side and write my own ad copies using targeted keywords and strong CTA's. I have been in the paid media space for the last 15 years and work primarily with Google Ads, Facebook, Instagram and LinkedIn. I work with both B2B and B2C clients and help them achieve performance with either their direct lead generation or shopping campaigns that help to increase sales volumes and achieve desired ROAS. I work with different metrics based on what my clients want to achieve and provide comprehensive digital reports that demonstrate growth YoY and MoM. I usually involve my clients in an onboarding session so I can extract relevant feedback in order to set up campaigns that are well targeted and send traffic to a well optimised and highly converting landing page. I also look at how other advertising channels contribute towards attribution and which traffic sources provide the most relevant and qualified traffic. From there, ongoing optimisation and improvement takes place to achieve better CPA's and general KPI's as set out by clients. I also offer digital strategy creation for clients that are starting from scratch and need guidance when it comes to addressing the different stages of the marketing funnel.