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Kath S.

Marketing

  • Hourly rate: R1250 /hr
  • Experience: 24 Years

About Kath

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Building brands, businesses and teams makes me joyful. I’ve joined The Marketing Centre to help a portfolio of businesses. I was recently Chief Platform Officer and CMO at Sun Exchange, responsible for the platform including product, brand, marketing, communication, customer experience and sales, helping to deliver the business vision. I have also headed up marketing in Africa for Tencent, ranked in the top 10 largest companies in the world. As an agency leader prior to this, I worked for local and global brands in the UK and South Africa, including HSBC, HRH the Queen, MI5, Capitec Bank, Kauai and Woolworths. My achievements include: + Added to 2021 Top 50 Forbes’ CMO Next List + Board director of South Africa’s largest digital agency Quirk between 2009 to 2012, AdFocus Agency of the year 2012 + Regional Businesswoman of the Year 2012 (Corporate category). + Co founder/MD of boutique creative agency from 2012 to 2017 that was acquired by WPP and won prestigious Cannes Lion advertising award. + JOOX streaming music platform recognised by Sunday Times and voted by Youth as 2nd coolest music brand in South Africa within 2 years of launching the brand, in a competitive space. My skills include: Business planning, Digital Strategy, 360 Digital Execution, Integrated Marketing, Brand Communication and Activation, CRM, Corporate communication, Go to Market Strategy, Growth Marketing and Change Management, Team Leadership I have experience with: + Industries including government, financial services, FMCG, retail, alcohol, sport, hospitality, tourism, tech, non-profit, music and entertainment. + The full lifecycle of marketing planning any communication from awareness, acquisition and retention. + Audiences, from 5 to 80 years of age, in diverse languages including Gujarati, Xhosa and German and around the world from Italy to Rwanda and on to Hong Kong to consumers, the media, shareholders and staff.

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