I am a marketeer that specializes in customer strategies. Acquisition (card, database, mobile app) to retention/engagement and customer growth. Marketing strategies that don't only build the brand but also driving value from member/customer bases to drive baskets, units and frequency (sales/customer metrics) and enable more data sources for companies. Loyalty programme development, launch, marketing and management is a key factor as part of my skill set. Partner strategies, team and supplier management. Working with Insights to action strategies for the business. Having launched and worked on various programmes namely points, cash back, instant savings, auction and preferential pricing models gives me experience in various models. I launched and worked on two key loyalty programmes in SA namely Woolworths WRewards, Pick n Pay smartshopper, MySchool Programme & many more. I am performance driven but lead and collaborate with teams with heart , enthusiasm and integrity.