I have been in the Digital Marketing game since 2015. I had no intentions of doing digital marketing until I started working on an e-commerce site and later a blog. So one could say that I got into it by default. During the early days I focused my attention on all the digital channels, until I decided to divert the bulk of my efforts to SEO. That's when I realized that I was good at it. I have formal qualifications in Strategic Marketing (UNISA); SEO Fundamentals and Content Marketing (SEMRush); Google Hustle Academy Bootcamp Small Business Progam (Google); Online Marketing Fundamentals (e-Marketing Institute). I have a business background so I can related to most small business owners and the importance of marketing in any field.