With a Doctorate in Marketing Communications, I am currently employed as Chief Digital Officer (CDO) at a Johannesburg-based advertising agency called Avatar. Here, I maintain and grow the digital revenue stream of the agency through the development of impeccable digital marketing & business transformation strategies and relevant implementation plans for clients. My focus is always on ensuring that these strategies and plans deliver real, measurable business results for clients, so that the ROI of their digital investment is never questioned and constantly evolving based on alignment with relevant business imperatives. I also strive to devise innovative digital solutions that meaningfully expands the role of digital across the broader business. With 10 years of professional brand experience, my skillsets and experience cover the all of the following facets of Digital Business services: Integrated Digital Campaign Planning, Strategy & Execution; Social Media Strategy & Execution; Digital Paid Media Planning and Execution; Digital Lead Generation; Digital Transformation; Digital PR, Digital Content Marketing; Paid & Organic SEO; Online Reputation Management; CRM Strategy & Implementation, to name but a few. I have a burning passion for academics and completed my PhD in Communication studies in 2016, with thesis title: 'Exploring the organisational positioning of professional social media within a modern marketing communications context.' Considering my love for academics, I am also a part-time Digital Marketing Lecturer, Course developer & Post Grad Research Supervisor at various academic institutions.