I have six years of extensive work experience in the advertising & marketing industry with a demonstrated history of developing effective business solutions and strategies. I am more inclined to understanding and acting on behavioural and psychological patterns that drive decision making in targeted audiences. Deducing insights from research, I create impactful solutions that bridge between strategy and digital thinking offering both online and offline solutions depending on suitability. I have worked as a media buying intern, entry-level account manager all the way up to a senior level. My exposure spans across multiple industries (including banking, FMCG, tobacco, textile, health, and telecommunications) and countries. On a personal level, I am passionate about public health, social and behavioural change communication, the fight against cancer, mental health issues and gender based violence. Lastly, as a creative I enjoy and work to my full potential in "seriously fun" environments where there is mutual respect for ideas!