I have been working in the Digital Marketing space for almost 10 years. In private sector, big and small agency, across diverse verticals including automotive, engineering and retail. I have worn many hats in the Digital Marketing platform, and had enjoyed the process of turning impressions into leads. Predominantly identifying the client persona, and structuring media around the conversion funnel for best ROI. Having worked at the world’s biggest digital agency for three years, I have learned a lot, and realized that my passion lies with a more holistic approach to digital marketing, as opposed to just implementing Google Adwords strategies. Thus I have expanded my skills into strategy, campaign management and 3rd party buying, via understanding and implementing campaigns on a manager level. I am fully Google Adwords Certified with experience in Shopping, RLSA, Dynamic Search & Remarketing, Shopping, YouTube, Display. I have implemented and reported on Google Ads for brands such as EDCON, Renault, Disney, Spar, HP and Hasbro. I have intermediate working knowledge of Google Analytics as well and have completed the fundamentals exam. Further to this, I have working knowledge of Google Tag Manager and Google Data Studio. I have advanced working knowledge of Facebook for Business, and have done strategy and implementation for brands such as Disney, Renault and Hasbro. As well as Semrush. In my role as campaign manager and strategist, I did direct media buys with Snapchat, Media24, MyBroadband, AdColony, and more. I am what some people would consider eccentric, others would think as weird. I’m a giant geek, and use Star Trek quotes conversationally. I have a fondness for tattoos and odd coloured hair. I am logical, independent, hardworking, and quite possibly a control freak. I am very protective over my work.